Marketing Your Art: Putting Roots into Fertile Soil

For colleges or adults: classroom program, workshop or residency

Andrew has forged a successful career as a full-time independent artist for many years, touring and releasing recordings of his original songs. Whether you are interested in similar aspects of the music world, or in another area of creative expression, you can learn about the many aspects of "finding your market" and designing your career plans to align with those aspects. Primary topics covered include:

• "Marketing the Myth"
• Finding suitable niches for your art
• Grow your network garden
• Reaching "your" demographic - who and where are your "customers"?
• The fine art of good publicity
• Optimizing the web, social media, mobile and email
• Resources for the innovative thinker

Pre and post workshop activities can be included.